In addition to hiding power, titanium dioxide also plays a vital role in enhancing the durability of paints. It acts as a barrier, protecting the walls from external elements such as UV radiation, moisture and pollutants. Titanium dioxide's high refractive index allows it to reflect harmful UV rays, preventing them from fading paint and retaining its vibrant colors for a long time. This UV resistance is especially important for facades that are exposed to sunlight throughout the day.

For years scientists have raised concerns about the potential toxicity of titanium dioxide. 

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Mars Wrigley, the company that makes Skittles, is being sued by a California man who claims the candy contains a known toxin that poses such a serious health risk that Skittles are unfit for human consumption.

5. Geographical Availability Depending on the location of businesses, suppliers with a good logistical network can ensure timely delivery and availability of stock. Local suppliers may also provide cost advantages compared to international counterparts due to reduced shipping fees.