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Furthermore, titanium dioxide imparts excellent brightness and opacity to plastics, which is crucial for achieving a consistent, high-quality appearance. It helps to mask any impurities or irregularities within the plastic material, resulting in a more attractive and marketable product. For example, in the production of white or light-colored plastic goods like appliances, packaging materials, and toys, TiO2 ensures an even, lustrous finish that consumers find appealing.

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To address these challenges, researchers are exploring alternative production methods that are more energy-efficient and environmentally friendly. For example, the use of solar energy to power the oxidation of titanium ore has been proposed as a way to reduce the energy consumption of the sulfate process. Other approaches include the development of new catalysts that can replace sulfuric acid in the oxidation step, as well as the exploration of bio-based feedstocks for TiO2 production.

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