e 171 titanium dioxide

Titanium dioxide is a naturally-occurring mineral found in the earth’s crust. Because of its white color, opaqueness, and ability to refract light, the ingredient is often used as a pigment, brightener, and opacifier, which is an ingredient that makes a formulation more opaque. Titanium dioxide is also a UV filter and so is an effective active ingredient in sunscreens. It’s often used in cosmetic loose and pressed powders, especially “mineral powder” cosmetics, in addition to other cosmetics, lotions, toothpaste, and soap.

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The inception and evolution of lithopone can be traced back through various industries and diverse applications. Revered for its robust hiding power, this white pigment, also called sulfide of zinc white, has been an invaluable asset to industries requiring a durable and reliable white pigment. Lithopone was an economical and functional solution as an alternative to lead carbonate, which is prone to change, and zinc oxide, known for its brittleness.

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