Another challenge facing TiO2 industry suppliers is the increasing environmental regulations and sustainability requirements. The production of TiO2 can have environmental impacts, such as energy consumption and waste generation. Suppliers must invest in sustainable practices and technologies to minimize their environmental footprint and meet regulatory requirements.

An inorganic chemical, titanium dioxide is used as a dye to help products achieve a certain appearance, including whitening a product. Some experts and publications have described it as being akin to a paint primer that's used before the color is added to food in order to give products a uniform shine. Its presence is common in many items beyond Skittles including coffee creamers, cake mixes, and chewing gum. It's also used for pigment and in cosmetics manufacturing.