Titanium dioxide is widely used as a color-enhancer in cosmetic and over-the-counter products like lipsticks, sunscreens, toothpaste, creams, and powders. It’s usually found as nano-titanium dioxide, which is much smaller than the food-grade version (7Trusted Source).

What is titanium dioxide? Why is it used in food products?

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Studies suggest that people are more likely to buy and eat foods that are brighter or more vibrant in color. And titanium dioxide is one way to make that happen. You can find it in food products like candy, coffee creamer, baking and cake decorations, and white sauces.