It has strong tinting and hiding power, is resistant to alkali and heat, but will decompose when exposed to acid and darken when exposed to light. It has poor weather resistance and is easy to powder, so it is not suitable for outdoor use. In recent years, it has only been used in low-grade products.

Infrared spectra were performed (from 400 to 4000 cm⁻¹) in vitamins@P25TiO₂NPs samples and the vitamins alone as controls, employing a Nicolet AVATAR 360 Fourier transform infrared spectrophotometer.