About Titanium Dioxide. Titanium Dioxide, a white crystalline powder, represents the natural oxide of titanium, with its primary occurrence observed specifically in rutile ores. This titanium compound holds remarkable significance in various technological realms, functioning as a commodity chemical extensively harnessed across diverse industries. In actuality, a substantial majority of titanium ores undergo processing procedures to yield Titanium Dioxide, consequently establishing its unrivaled status as the most extensively utilized titanium-based substance on a global scale.

In 2023, California and New York proposed banning several food additives that are banned in Europe but legal in the United States. Titanium dioxide was among the five proposed to be banned, but in September, the additive was removed from the list of additives from the California ban list.

Plus, titanium dioxide is chemically inert, meaning it won't react with other substances in the paint. This stability ensures that the paint retains its original color and properties over time, preventing discolouration and degradation. Using titanium dioxide as an ingredient, the paint can withstand harsh weather conditions and prevent flaking, peeling or chalking. This exceptional durability makes it ideal for interior and exterior walls, ensuring a long-lasting and beautiful finish.