Titanium dioxide, or TiO2, sometimes referred to as E171, is an inorganic, solid substance used in a wide range of consumer goods including cosmetics, paint, plastic and food, according to the American Chemistry Council.

Now if your an Aussie, I am sure you have seen the Bluescope Steel add about how it stands up to the test of time & the elements – but a little bit of titanium dioxide & it’s all over!!!

In the automotive industry, for example, MBR9668 is used in primers and finish coats to provide superior color retention and gloss. With durability being a key concern for automotive manufacturers, utilizing rutile titanium dioxide in coatings enhances the longevity of the vehicle's exterior finishes, ensuring that they remain vibrant and effective for years under various conditions.

This article was written by Kamilah Guiden and reviewed by Megan Meyer, PhD.