The surge in demand for interior and exterior paints and use of plastic across various end-use industries drive the global Lithopone market. Lithopone white pigment is used in paints and coating systems that find applications in residential and industrial landscapes. Hence, as the construction & building sector flourishes, the demand for building and architectural materials such as paints and coatings will increase. This trend is conducive for the Lithopone market growth. In addition, white plastic materials are increasingly being used in consumer products. Developments in plastic forming technology is anticipated to indirectly boost plastic production, thus, increasing the demand for white pigments during the forecast period.

Titanium dioxide is an insoluble mineral, meaning it cannot dissolve in water. Known for its bright, white pigment, manufacturers use titanium dioxide in many different capacities, including in cosmetics, foods, and drugs. 

You may be taking a second look at your favorite candy after hearing this week's news about titanium dioxide. Recently, a lawsuit was filed against Mars, Inc. based on claims that the manufacturer's popular Skittles candy is unfit for human consumption. The class-action lawsuit, filed in U.S. District Court for the Northern District of California in mid-July, alleged that the candy contained heightened levels of a known toxin called titanium dioxide — a food additive that the company previously pledged to phase out from their products in 2016, according to the Center for Food Safety.