Titanium dioxide is a white powder extracted from natural minerals. Sometimes referred to as TiO2, titanium dioxide, or CI 77891, it has been used for many years in various products, including pharmaceuticals and cosmetics.

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What are the different forms of titanium dioxide in beauty and personal care products?

Titanium dioxide is produced at the pigment or nanometer level.

The particle size of pigment grade titanium dioxide is much larger than that of nanoscale. It is used as a coloring agent to whiten and brighten product formulations. Nanoscale titanium dioxide is made into very fine (nano) particles, transparent and colorless. It is commonly used in sunscreen to effectively prevent potentially harmful ultraviolet rays.

Titanium Dipxide

Is titanium dioxide safe?

Experts from around the world, such as the European Scientific Committee on Consumer Safety (SCCS) and the US Food and Drug Administration (FDA), believe that titanium dioxide can be safely used in cosmetics. Nanoscale titanium dioxide has been evaluated by SCCS and approved by the European Commission for use as a UV filter.

Like all of our products and ingredients, the titanium dioxide we use meets the highest quality and safety standards, respects all applicable laws and regulations, and meets our own safety assessments. Our scientists constantly review the latest scientific data and believe that the titanium dioxide used in our products is safe.

Should I worry about using titanium dioxide in toothpaste?

No, not really. The titanium dioxide we use in toothpaste has been proven safe by health experts around the world. It is used as a white colorant in our toothpaste, in a non nano form defined by European regulations. It is an approved cosmetic coloring agent and we comply with all applicable regulations.

Is there a substitute for titanium dioxide toothpaste?

Many of our toothpaste does not contain titanium dioxide, including some of our Signal products (Signal Bio, Signal Nature Element, Signal White System, Signal Kids (Infants and Adolescents), Signal White Now Detox, Signal Anti Cavity), Love Beauty, and Planet and Schmidt Nature.

Are there any other products that use titanium dioxide?

We use titanium dioxide as a coloring agent in some home care products, including laundry detergent, dishwasher blades, and toilet blocks.

How do I know if Unilever products contain titanium dioxide?

When used in home, beauty, and personal care products, titanium dioxide is usually listed in the ingredient list on the product label.

In beauty and personal care products, the color index (CI) number of this ingredient is "CI 77891". When we use nanoscale titanium dioxide in our sunscreen, it is referred to as "titanium dioxide" in the ingredient list.